Monday, December 14, 2009

Mazda MX-5 Icon: Special Edition Version Announced

With summer well on its way in the northern hemisphere it was bound that we would see the 100th or so special/limited –call it what you want, version of the MX-5. For the moment, Mazda has announced that it’ll introduce a "mere" 875 MX-5 1.8i Icon’s and 375 MX-5 2.0i Icon’s in the UK. Special features include: climate control air-conditioning, Icon-branded black Medici leather seats, unique Icon-branded luxury interior mats, Icon badging and chrome style bar trims. The Icon will be available solely three exterior colours – Copper Red Mica, unique Marble White (solid) and Stormy Blue Mica. Full press release along with U.K. pricing and high-res pics after the jump


Just 875 MX-5 1.8i Icon and 375 MX-5 2.0i Icon will be available in the UK
Mazda MX-5 Icon, based on the MX-5 1.8i and 2.0i Option Pack models, offers up to £1,500 worth of additional features
Celebrating its status as ‘Britain’s favourite sports car brand’ – delivering one in every four sports cars sold in the UK this year – Mazda is introducing a new ‘Special Edition’ MX-5 soft-top model to its product line-up this summer, finished in a patriotic choice of red, white or blue paint.

The appropriately named ‘Mazda MX-5 Icon’ is the latest edition of the world’s best-selling roadster and is specially designed to appeal to British drivers looking to purchase their very first soft-top roadster this summer. A true sports car, the rear-wheel drive MX-5 delivers unrivalled handling, driving dynamics and wind-in-the-hair motoring.

Representing extremely competitive value for money, the Mazda MX-5 Icon is available in two versions – the ‘entry-level’ 1.8i Icon features a 126ps engine and a five-speed transmission and is priced at £16,825 on-the-road. Customers in search of higher performance can choose the 2.0i Icon powered by a 160ps engine mated to a six-speed transmission and costing £17,825.

Both Icon models offer fantastic value with up to £1,500 worth of additional extras. Special features of the Icon include climate control air-conditioning, Icon-branded black Medici leather seats and unique Icon-branded luxury interior mats.

Exterior features include Icon badging and chrome style bar trims and the cars can be ordered in one of three exterior colours – Copper Red Mica, unique Marble White (solid) and Stormy Blue Mica.

“Since the demise of the MG TF and Toyota MR2, there is no longer a defined ‘roadster’ segment within the non-premium sports car market,” commented Mazda UK's Managing Director Rob Lindley.

“ Today, a section of the public perceives competitors to the Mazda MX-5 to include other open-top cars like the Mini Convertible, Vauxhall Tigra and Peugeot 207CC – all non-sports car segment vehicles.

Now, the Mazda MX-5 Icon aims to attract those customers by offering an irresistible combination of a uniquely sporty rear‑wheel drive, wind-in-the-hair experience, high specification and excellent value. We are sure that this new model is an Icon by name and the MX-5 is certainly iconic by nature!” concluded Lindley.

As well as adding the special Icon features, generous standard equipment of the MX-5 ensures that buyers can enjoy: leather wrapped steering wheel, gear knob and handbrake, six-speaker audio system, electric windows, premium black cloth soft-top, 16-inch alloy wheels, twin chrome exhaust tail pipes and a Thatcham Category 1 alarm and immobiliser.

Icon owners will also enjoy a degree of exclusivity as production of this latest Mazda MX-5 model will be restricted. Just 875 examples of the MX-5 1.8i Icon and 375 units of the
MX-5 2.0i Icon will be available in the UK.

Despite all of the additional specification, both Mazda MX-5 Icon special editions remain in the same insurance groups as their standard counterparts – 11E (1.8i) and 13E (2.0i).

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