Monday, December 7, 2009

Lexus To Spend £6 Million On Hybrid Campaign In The UK

Six million pounds, 12 million US dollars, 8.7 million Euros; that’s an awful lot of money. Hopefully Lexus won’t mess it up this time as it did earlier this year when a magazine advert for the RX 400h was band on the grounds of false claims in the UK. Doesn't ring a bell? Click here and check it out –a little bit of history never hurt anyone. The 6 million pounds will be spent on a multimedia ad campaign that includes national TV, landmark billboard, on-line, and magazine activities in order to promote Lexus’ hybrid models for the fourth quarter of 2007. The first TV ads will air on September 17. -Press release after the jump

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