Monday, December 14, 2009

Geneva Preview: All-New Mazda2 – Mazda Demio

Just received Mazda’s Geneva press release in my mail this morning. Well to be accurate it’s more of a teaser but at least Mazda had the courtesy to add a picture where we get a glimpse of the all-new Mazda2 which is called Mazda Demio in Japan. According to the “Spartan” press release, the new Mazda2 is more than just a new model as it’s also the first vehicle in Mazda’s line up to take the “Zoom-Zoom” philosophy to the next level –whatever that means. Anyhow, design-wise the new Mazda2 looks a whole lot more intriguing than the current boxy bread-van. We’ll have more on the new Mazda2 which will also base the next generation Ford Fiesta later on


Hiroshima, Japan, 13th February 2007. Mazda Motor Corporation will showcase the world premiere of the all-new Mazda2 (known as the Mazda Demio in Japan) at the 77th annual Geneva International Motor Show to be held from Tuesday, 6 March through Sunday, 18 March 2007. Officially titled the Salon International de l’Auto de Genève, the Geneva Motor show press days are March 6 and 7, and the public days are March 8-18. Mazda will hold its press conference on Tuesday, 6 March at 14:15 CET.

The all-new Mazda2 is more than just a model freshening of the current Mazda2. In 2002, the Mazda6 heralded the arrival of Mazda’s new generation of Zoom-Zoom vehicles, and now the Mazda2 becomes the first of these to evolve to the next level. As such, the new Mazda2 represents the progression of Mazda’s Zoom-Zoom brand promise.

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