Thursday, December 3, 2009
Range Rover LRX Small SUV Confirmed for Production, Sales to Start in 2011
Land Rover officially confirmed today that it will build a production version of the LRX concept. In spite of the fact that the prototype model made its debut at the 2008 Detroit Auto Show with the Land Rover badge, the production LRX will bear the Range Rover logo making it the smallest model in the luxury brand's line-up. The three-door crossover will debut in production form next year to mark the 40th anniversary from the launch of the first Range Rover in 1970, and go on sale in 2011.
Earlier this year, the Jaguar-Land Rover Group, now owned by India's Tata Group, secured a UK Government grant of up to £27 million ($44.4 million - €30 million at today's exchange rates) to help aid the development of the LRX.
Land Rover said that the new car will be built at the firm's plant in Halewood, on Merseyside, and will be sold in more than 100 countries around the world.
"The production of a small Range Rover model is excellent news for our employees, dealers and customers," said Phil Popham, managing director of Land Rover.
"Feedback from our customer research also fully supports our belief that a production version of the LRX Concept would further raise the desirability of our brand and absolutely meet their expectations," Phil added.
Gerry McGovern, Land Rover design director said: "The new vehicle will be a natural extension to the Range Rover line-up, complementing the existing models and helping to define a new segment. It will be true to the concept and have many recognizable Range Rover design cues including the signature clamshell bonnet, the floating roof and the solid 'wheel-at-each-corner' stance."
Land Rover said that more details of the new small Range Rover will be released next year.