Wednesday, December 23, 2009

New Opel Insignia Drops in on London – Literally…

As part of a promotional event, Opel’s UK subsidiary Vauxhall unveiled the all-new Insignia to Londoners for the first time by suspending its mid-size sedan on a crane high above Potters Fields Park that sits alongside the Thames, beside Tower Bridge and City Hall in Central London. More than 300 guests were on hand to watch the new Insignia plunge 45 meters to earth in just six seconds.

Alain Visser, Chief Marketing Officer for GM Europe, who drove the Insignia onto the stage after it landed safely on the ground, said: “We wanted to highlight the attention to detail and high focus on precision that went into developing the new Vauxhall Insignia. Just like the Insignia, this event had to be meticulously coordinated – right down to the last minute details”.

The Insignia will make its debut tomorrow, July 22, at the British International Motor Show, where Vauxhall will announce the vehicle’s price in the UK. Sales begin immediately in the UK market for both the hatchback and notchback versions.

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