Monday, December 21, 2009
Mitsubishi Lancer EVO X Drawing Customers from German Brands
An in-house study of UK customers buying the new Mitsubishi Lancer Evolution X since the car was launched in March 2008 has shown that 38% of the exchanges offered against the Twin Clutch SST (Sports Shift Transmission) model have been from premium German brands, while 31% have been from other Japanese competitor brands.
On the other hand, sales of the manual transmission have been dominated by the FQ-360 variant, with the majority (40%) coming from existing EVO owners. However, a further 19% of part exchanges came from premium German marques and 20% from other Japanese manufacturers. According to Mitsubishi, several super cars have also been traded in against new Lancer Evolution Xs, with one dealer handing over a Lancer Evolution X FQ-300 SST and a cheque for £90,000 against a Ferrari F430
Lance Bradley, Mitsubishi UK’s Sales and Marketing Director stated that, “this shows that the new Evolution X is certainly attracting people out of German cars, especially into the SST, and that the manual gearbox car is not only attracting traditional Evo customers, but also customers of other Japanese marques.”