Monday, December 21, 2009
Mitsubishi's European Sales Plummet 18 Percent
The year that passed proved to be very difficult for automakers around the globe, so we can't say that we are surprised with Mitsubishi's latest announcement that concerns its European sales. For the calendar year 2008, in the 33 European countries that it operates, Mitsubishi's sales decreased by 18% to 164,462 units versus 2007 (200,045 units). The firm's large SUV sales were among the hardest hit with the Pajero/Montero/Shogun losing 46% and the L200 25%.
However, even Mitsubishi's best selling Euro model, the sub-compact Colt hatch, saw its sales decline by 20,6% to 53,435 units from 67,328 units in 2007. The Japanese automaker believes though that it will win back customers this year with the introduction of the facelifted Colt that was revealed at the Paris Show last October.
MME CY 2008 Sales Results
COUNTRIES
2008
2007
Variation
Market
1 – Germany
27,023
33,643
- 19.7 %
- 1.8 %**
2 –U.K.
23,497
30,656
- 23.3 %
- 11.3 %**
3 – Italy
12,499
19,461
- 35.8 %
- 13.4%**
4 – Spain
9,641
16,979
- 43.2 %
- 28.1%**
5 – Turkey
8,543
6,971
+ 22.5 %
- 17.5 %
6 –Netherlands
8,450
9,079
- 6.9 %
- 1.1%**
7 – Israel
8,430
9,057
- 6.9 %
+ 1.6 %
8 – Greece
6,081
6,769
- 10.2 %
- 4.5%**
9 – Norway
5,361
5,907
- 9.2 %
- 14.4%**
10 – Poland
5,432
3,433
+ 58.2 %
+ 9.4%**
** Source: ACEA / excludes L200
TOTAL EUROPE
2008
2007
Variation
Overall market (ACEA)*
14,712,158
15,959,804
- 7.8 %
Mitsubishi Motors (ACEA)*
104,929
129,937
- 19.2 %
Mitsubishi Motors (MME)**
164,462
200,045
- 18 %
* ACEA estimated figures / 27 EU countries (incl. Bulgaria and Romania / excl. Malta and Cyprus) + 3 EFTA countries / do not include pickups like L200.
** MME figures / 33 countries / includes L200 / excludes The Ukraine
MODELS
2008
2007
Variation
1 – Colt
53,435
67.328
- 20.6 %
(change-over to new model during Q4 - 2008)
2 – New Outlander
31,561
33,394
- 5.5 %
(launched early 2007)
3 – New L200
28,735
38,369
- 25.1 %
4 – New Lancer
20,802
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment