Tuesday, December 8, 2009

Lotus Believes the Evora is the Vital Accessory for the Modern Woman…

Unless modern women have changed so much these days that they prefer hopping into a sportscar for an exhilarating drive on the race track or a nice twisty B-road over shopping at the mall, we fail to see the reason why Lotus thinks that its new mid-engined 2+2 Coupe is the “vital accessory for a modern woman” in its secondary press release on the Evora.

The only reasonable answer we can find is that the new press release is aimed towards female lifestyle magazines – you know, the kind that believe that Sarah Jessica Parker doesn’t look like a starved horse. However, even if that’s the case, we’re still trying to figure out how the Evora is a "cool and eco-friendly alternative to gas-guzzling 4x4’s...

Press Release

The vital accessory for the modern woman is the new, seductive sportscar from Lotus.

The Lotus Evora is sleek, sophisticated and socially aware. Coupling stunning looks and agile performance its impressive green credentials, prove that Evora is a cool and eco-friendly alternative to gas-guzzling 4x4’s. Emissions for the brand-new sportscar are on target to beat the 225 grams of CO2 per kilometre threshold above which UK road tax rapidly increases.

Presenting the best of British design, the Evora is a masterpiece of craftsmanship. Combining 60 years of sportscar expertise and beautifully crafted with fluid lines, the Evora has both power under the bonnet and looks to kill. This combination is fast positioning the Evora as a must have item, but you won’t be able to get your hands on one until spring 2009 when the car goes on sale in the UK.

Each car is hand built in Norfolk, UK and with Lotus’s anticipated production of only 2000 Evora’s each year the exclusive and unique nature of this stunning car is rousing extraordinary interest with many A-listers lining-up to drive the car, including Kelly Rowland and Charlotte Church.

Inside the Evora the new Lotus is both stunning and luxurious and provides drivers with high quality tactile materials and thoughtful details. Its elegantly styled cabin is sumptuously trimmed with rich leather and features contemporary brushed aluminium surfaces, whilst the latest in-car entertainment equipment adds comfort to style for optimum driver indulgence. A 2+2 passenger configuration, children can sit comfortably in the rear of the Evora and the boot is large enough for the weekly shop or a couple of overnight bags perfect for a business trip or a weekend away at the latest boutique hotel.

The Evora is not just a practical, ecological, stunning car – it’s a true sportscar with power and speed. It’s a car for girls who want to have serious, sophisticated fun and the instant antidote to the stresses everyday life throws at today’s professional, stylish woman. Driving this car gives you an instant and addictive buzz, the commute has never been so much fun!

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