Thursday, December 3, 2009
Jaguar and Land Rover to Enter Indian Market for the First Time
Tata's newly formed "Jaguar Land Rover" premiere car group has announced that it will enter the Indian market for the first time later this year. The Jaguar and Land Rover models will be distributed in the country by the British group's owner, India's Tata Motors Limited with the first showroom scheduled to be open at Ceejay House in Worli, Mumbai, in June this year. The group's initial portfolio will include the Jaguar XF and XK, and the Land Rover Discovery and Range Rover models.
"We are delighted to be formally entering the Indian market, an economy which is still growing appreciably, and able to offer our premium products to a whole new group of customers," said David Smith, CEO of Jaguar Land Rover. "It is an important strategic move for Jaguar Land Rover and will enable us to realize our competitive potential in this significant market."