Tuesday, December 22, 2009

Ford buys Rover nameplate

We feel it is in interests of our Land Rover business to have the Rover brand. We are acquiring it and we're not looking to sell it. We believe it is a valuable asset for us"

That's what a Ford spokesman told Reuters concerning the company's decision to exercise its right to buy the Rover brand name from BMW. What the spokesman didn't say is that Ford was "scared to death" when it heard that Chinese automakers SAIC and Nanjing (they have both brought the rights to manufacture former MG Rover models), where in contact with BMW to buy the Rover nameplate. Why? Well, imagine a Chinese made Rover SUV reminiscent of a Land Rover model...

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