Sunday, December 20, 2009

BMW Group Global Sales Plummet 25.4% in November

The continued market downturn resulted in a significant decline in sales in November for the BMW Group that consists of the BMW, MINI and Rolls-Royce brands. The automotive group saw its global sales in November plunge by 25.4% to 96,570 units compare to 129,459 the same month a year ago. From the beginning of the year, the BMW Group has delivered a total of 1,323,572 vehicles, down 1.8% from the first 11 months of 2007. In November, BMW brand car sales were down 26.2% to 81,357 units, MINI sales fell 20.8% to 15,103 while Rolls Royce reported a 18.5% decline to 110 vehicles.

For the first 11 months of the year, global sales of BMW brand vehicles are down 3,5% to 1,105,112 units while MINI's are up by 7.6% to 217,405 as are Rolls Royce's by 28,5% to 1,055 vehicles .

Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing, said "Global automotive market demand fell once again in November. However, during the period to the end of November the BMW Group performed better than the overall premium segment and has increased its market share in the segment. In addition two of our three premium brands – MINI and Rolls-Royce – continue their growth over the 2007 sales results. The MINI brand is still the world's fastest-growing premium brand."

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