Monday, December 7, 2009
Aston Martin Enters Chinese Market For The First Time
It doesn’t take a rocket scientist to understand that the rapidly growing Chinese auto market is a haven for luxury carmakers which makes you wonder why Aston Martin waited that long to do it. But anyway, better late than never. The Aston Martin Chinese franchise has been awarded to GruppeM, led by CEO Kenny Chen, who is said to have plenty of experience in the luxury sports car market in China.
The first new showroom which will also be the country’s flagship dealer space will be the Shanghai Aston Martin Retail Centre located in Shanghai’s Xin Tian Di District. There will also be an exclusive Aston Martin service facility located close to Hongqiao airport while in Beijing, a showroom for three cars will be located in the city’s Central Business District.The showroom will be accompanied by the Aston Martin Beijing Service Facility, located at the city’s Goldenport race circuit.