Thursday, January 21, 2010

Saab Aero-X Concept On The Rocks

GM’s Swedish premium car brand, Saab, has created a real-life sized replica of the Aero-X Coupe Concept made entirely from ice. The icy concept is housed within the unique ICEHOTEL in Jukkasjärvi, Sweden that is located approx 200 km or 124 miles north of the Arctic Circle.

The icy Aero-X was wesigned and created by Simon Padian, chief designer for Saab and Tjåsa Gusfors – a leading designer at the ICEHOTEL, specializing in ice and snow sculpture. The car is located in a special room called “Move Your Mind” and it will allow the public to experience Saab – the brand, its spirit, tonality and core values through innovative design installations made wholly from ice.

Simon Padian: ”The Move Your Mind room is designed to be a journey, a flow, a pulse which aims to disrupt and challenge the visitors perceptions of what is normal or expected. The installation is designed to create an audiovisual experience that defies the visitor’s senses. We hope that the public will find it thought-provoking and leave feeling more engaged with the Saab brand.”

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