Saturday, January 23, 2010

VW Golf "Night Driving": VW's Darkly Beautiful TV Spot

Without doubt, one of the best TV ads we’ve seen. Amazing how ad agency DBB London, managed to create a car advert that stimulated our “driving emotions” without actually showing much of the VW Golf. The dark city scenery is combined with Richard Burton's ominous radio delivery of Dylan Thomas’s play, “Under Milk Wood” which perfectly accentuates directors Noam Murro's breathtaking VW Golf spot. Just makes you want to stay awake till “all the people of the lulled and dumbfound town are sleeping” and take your car for a ride, doesn’t it… Via:

"And all the people of the lulled and dumbfound town are sleeping now.

Hush, the babies are sleeping, the farmers, the fishers, the tradesmen and pensioners, cobbler, schoolteacher, postman and publican, the undertaker and the fancy woman, drunkard, dressmaker, preacher, policeman, the webfoot cocklewomen and the tidy wives.

Young girls lie bedded soft or glide in their dreams, with rings and trousseaux, bridesmaided by glow-worms down the aisles of the organplaying wood.... You can hear the dew falling, and the hushed town breathing.

Only your eyes are unclosed to see the black and folded town fast, and slow, asleep..."

"Under Milk Wood", 1954 by Dylan Thomas

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