Despite the spicy pricing which starts at 8.999 GBP ($18,430 or €12,500), Mitsubishi managed to sell the first batch of 300 i-city cars in 2½ weeks – with 50% of second batch already sold before the vehicles even hit UK soil. More than 1,500 units of the four-seater mini car with the rear-mounted engine are already planned for sale in 2008, with more available if sales continue to be strong.
According to a research conducted by Mitsubishi UK, 83% of the i’s buyers were not previously Mitsubishi owners. They also surveyed the key factors influencing the purchase decision. The vehicle’s compact size was the most important factor, with price and high specification coming second. The car’s environmental credentials and styling were also rated in the top 5 reasons.
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