In an attempt to show a sportier and more unconventional side of its Lincoln branded cars, parent company Ford will be displaying a trio of customized versions of its MKS flagship sedan, MKT crossover and MKZ saloon at next month's 2009 SEMA (Specialty Equipment Market Association) Show in Las Vegas. The three bespoke project cars were developed in cooperation with Raceskinz, Rick Bottom Designs and 3dCarbon respectively.
"Lincoln as a brand is continuing to attract younger customers to the showroom with products like the MKS, MKZ and the new MKT luxury crossover," said Amy Marentic, Ford North American Car and Crossovers group marketing manager. "These customers place huge importance on style, design and technology, and these are areas where Lincoln plays well. SEMA gives customizers the opportunity to push the boundaries of design, while still focusing on the core strengths of the Lincoln brand."
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