These days marketers and advertising agencies alike come up with all kind of weird ideas to grasp the attention of consumers. In the UK, GM's British subsidiary Vauxhall is promoting its newly launched Insignia sedan by offering a free grille and light shine service to Londoners. Visitors to the new Bermondsey Square development just off Tower Bridge Road in central London today (that's Thursday, 23 October, 2008) will be able to get a quick 'face buff' at the service which opens between 8:00am and 12:00pm.
Simon Ewart, spokesperson for Insignia, commented, "The grille and light shine service brings a little bit of 1950's New York magic to London, but there's a serious message behind it – the issue of safety and keeping car headlights clean during the winter period."
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