Geneva Preview: All-New Mazda2 – Mazda Demio

Just received Mazda’s Geneva press release in my mail this morning. Well to be accurate it’s more of a teaser but at least Mazda had the courtesy to add a picture where we get a glimpse of the all-new Mazda2 which is called Mazda Demio in Japan. According to the “Spartan” press release, the new Mazda2 is more than just a new model as it’s also the first vehicle in Mazda’s line up to take the “Zoom-Zoom” philosophy to the next level –whatever that means. Anyhow, design-wise the new Mazda2 looks a whole lot more intriguing than the current boxy bread-van. We’ll have more on the new Mazda2 which will also base the next generation Ford Fiesta later on

PRESS RELEASE: ALL-NEW MAZDA2 TO DEBUT AT THE 2007 GENEVA INTERNATIONAL MOTOR SHOW

Hiroshima, Japan, 13th February 2007. Mazda Motor Corporation will showcase the world premiere of the all-new Mazda2 (known as the Mazda Demio in Japan) at the 77th annual Geneva International Motor Show to be held from Tuesday, 6 March through Sunday, 18 March 2007. Officially titled the Salon International de l’Auto de Genève, the Geneva Motor show press days are March 6 and 7, and the public days are March 8-18. Mazda will hold its press conference on Tuesday, 6 March at 14:15 CET.

The all-new Mazda2 is more than just a model freshening of the current Mazda2. In 2002, the Mazda6 heralded the arrival of Mazda’s new generation of Zoom-Zoom vehicles, and now the Mazda2 becomes the first of these to evolve to the next level. As such, the new Mazda2 represents the progression of Mazda’s Zoom-Zoom brand promise.